2D barcodes are a new way that retailers are implementing retail marketing today. But what are 2D bar codes? Are they QR codes? In some cases they are the same thing, but not all the time. QR codes are a type of 2D barcode, but not all 2D barcodes are QR codes and need a separate kind of reader. How can you use them?
Retail Marketing Potential
2D barcodes have a lot of marketing potential for all kinds of businesses. They are easily placed anywhere and can be easily targeted to your customers. They efficiently provide information that can be accessed via their smart phones. Consumers are used to the “point and shoot” aspect of using a scanning app on their phones to access information. That hurdle has already been scaled. There are other ones to overcome before you make the 2D leap.
Adoption of 2D has been slow mostly because people aren’t aware of them and what they do. Then there’s the added step of a need for a separate barcode reading app. Another issue is that consumers have found that the experiences with them have been disappointing. Not any different from the hurdles faced when QR codes hit the marketing world, so consider the down sides temporary.
Here’s how to overcome them.
Start by using 2D barcodes. Use them and place instructions around about them and what value it adds to their experience. The best part is that using them now is low cost to the retailer and that is a huge plus. The few extra instructions needed for your customers can be as little as your staff being excited about them and showing them off.
So ask your retail marketing company how 2D barcodes can be the wave in your future, then dive in and get wet!