Assisted sales labor is all over the grocery’s or big box stores. They are either serving samples or talking up a new product and offering information and advice about it, as you shop. For the most part, they don’t work for the store but they definitely help with sales for the store. So why should your store use assisted sales labor? Here are some good reasons to consider it.
One of the most basic reasons is that assisted sales labor works for someone else and doesn’t have to be paid as an employee by the retailer. No wages, no employment taxes, no benefits. The rep is paid by their company in whatever format or agreement they may have. The retailer pays the company who hires the assisted sales labor under a contractual agreement. This is a big win for the retailer because from a tax cost standpoint, employment expenses can be a huge expense on the profit and loss statement and balance sheet, even for a part time employee.
The assisted sales labor is there to talk about a product that is already on the retailer’s shelves. They are trained by the outside company, another cost savings, and having someone there to talk up the product and answer questions can spur impulse buys by customers, making their actual purchase larger than they planned.
Another plus from the customer’s point of view is that they are independent from the retailer. They will have more knowledge about the product. This means that the customer isn’t getting the run around from the store employees who may not be, or probably are not qualified to answer. It gives the product, the rep and the store credibility. Credibility will turn into higher sales. A retailer that uses assisted sales labor sets itself up for a complete win!
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