Retail store training, like other training or business ventures, has best practices. When you decide to train your store employees, adopting those best practices is a good idea. Not having them means there is no accountability in using and retaining what is learned. That would be a total waste of money for you, and time for your employees. Here are some of those best practices.
Reinforce the training:
Training your sales staff is an important and necessary part of being in business. The better trained your staff is, the better they are at selling. The more they sell, the better your bottom line. Unless that training is reinforced, it will be quickly forgotten. One of your first best practices should be to set up a simple process that can be easily learned and incorporates what their sales training teaches. Next, be sure to keep what needs to be learned in manageable chunks. Overwhelming them with everything at once won’t let them retain anything.
Selling as they learn:
Be sure to keep your sales staff selling as they learn. The more quickly they implement and practice what they are learning, the faster it becomes habit and used. Theories are great, but putting them to use makes it more than theory.
Multiple training methods:
One great best practice is to find multiple ways to deliver the training. People learn differently and using methods to train, like video, computer-based training, and self-guided workbooks may work much better than structured classes. It will also keep your staff in store and selling.
Make training worth their time as well. Some employees will see the value to training, but others may not. Giving them incentives to participate will encourage their investment and further their learning. Be sure to check in with staff to see how the training is working for them. They may suggest other subjects they feel they need, or another vehicle to deliver it that works better for them.
Try these best practices and watch your staff soar!
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