The newest upstart in social media today is Pinterest. Retailers are now using the site to be an additional display for their wares. More and more, people check out things online before heading out to buy, so why not take advantage of the popularity of this social media outlet and let it help drive sales to your door?
Pinterest is a website that allows the user to organize and share all sorts of things they find on the internet. Businesses use it to showcase the things they sell in a similar way. It’s kind of like a virtual bulletin board. Each user can have multiple pinboards, and each pinboard can be about different subjects. For instance, a retailer can have one for sale items, another for new products, one for one type of product, or one for ideas for customers on how to better use their products. All it takes is imagination to come up with ways to entice and serve your customers. These are just some retail display ideas for Pinterest.
Even better, you can peruse the pinboards that other users have set up for even more ideas. It’s a great way to discover new things and get inspiration from people who share your business interests or to even get a great idea from a different type of business that could transfer to you own.
This is where businesses can clean up by using Pinterest as a marketing tool by having boards about your products. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. It works as a sort of virtual store catalog that is shared very easily.
But remember that this is social media and it requires you to be interactive with others to get people to visit your boards. If you simply display images of your products without contributing other content or sharing other users’ pins, you’ll likely find that people don’t pay much attention. Keep the things pinned on your pinboards fun not promotional. Start other boards for things that interest you and your employees to keep it interesting and fun for your customers.
The key to using Pinterest to market your retail store is to make it fun, interesting and a place your customers would want to visit, just like your store displays.
Some of our favorite retail display “Pin Boards”
- Retail Store Design – Retail Store Design Trends
- Retail – a great collections of display ideas
- Retail Displays – Technology based and modern design for retail, wireless and big box stores.
- Retail Spaces – More of a showing of actual retail store design than displays but a great curation!
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