Event Marketing Tips For Sales People

Holding a marketing event can be a great way to expand your business, but what good is an event if you don’t get traffic to it? In order to get people there you have to plan a great event with great giveaways. Here are some event marketing tips for salespeople to get people there.

The Key to Attendance

Event Marketing Tips For Sales PeopleThe key to attendance is your giveaways. Yes, you have to spend it to make it, and most people won’t show up for nothing. So you need to make sure your “swag” is the swaggiest!

So what is it that your target crowd would want? Tips for salespeople here: That is the most important question of your event marketing planning! Your swag should do a few things. First, it should represent your business. That means it should be something that tells people what your business sells or stands for. Be careful here, don’t give away something that could damage your reputation.

Have a Drawing

If you can do it, give a small swag bag to everyone and keep the best giveaways for a special drawing. How you do that is the next important step in your event marketing. The reason you are giving the event is to build your prospect and customer lists. The drawing is how you do that.

Promote Your Fabulous Giveaways

Next, make sure that you let people know what that fabulous giveaways are. First, let them know everyone leaves with something. Next, shout about that special drawing from the rooftops. Use your event marketing to the fullest. Do yourself a favor and make sure that attendees have to help your database in order to have their name in the drawing. Don’t make it slips to be filled out. People are notorious about only putting a name but not any other information. Ask for business cards instead.

Event marketing is important, and making sure you have the deck stacked in your favor to make it a success is something you should be planning. Make sure your giveaways are great and build your business through the data you gather.

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5 Business Development Strategies That Work Today

5 Business Development Strategies That Work TodayLooking for strong business development strategies that are working today? Here are 5 of our top recommended strategies!

Staying in business means being on top of business development. There are plenty of ideas out there, the trick is finding strategies that work. So here are a few that will, and won’t break the bank at the same time.

Do things to get noticed. What kind of things? Well, write articles, post a blog, build a social media platform or press releases. Use all kinds of forms of social media. Do some research and find out the most popular ones for your target audience or age group. Putting good content out there and really putting it out there will help get you noticed. Don’t be afraid to ask friends, family members and customers to spread the word as well.

Always have a full sales funnel. It’s a representation of your sales process, but always having people at different places in the funnel means that you always have business in play.

Another idea is to create different service levels. Not all clients want or need the same thing. Offer different service levels based on what different customers need. If you make it somewhat consistent, you can then convince other customers to move up levels. Give each different names and higher levels sound more interesting. Each level should build on the lower one and add value. That also means that you have and offer high end and low end solutions for your customers.

What other products or services can you add that will complement the ones you already have? That will add value for existing customers and entice new customers to buy?

Can you form strategic relationships with other businesses? If so, you can team up and share the load in marketing your services together.

Importantly, be sure to bill for services in advance and collect before all of the services or products are delivered. It’s much harder to collect when the customer has what they want. But, if you can hold the carrot of the items they need, then getting your money will be much easier.

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