Do you remember a time when Christmas decorations and music playing wasn’t done until after Thanksgiving? It would mean thinking back a long, long time. Now Christmas in September comes to major retailers! That seems a little too early! Can we just get past Halloween, please?
It seems like major retailers are putting Christmas goods and decorations out before Halloween. That rubs most people the wrong way, but really they should look at themselves. Why? According to Kathy Grannis, with the National Retail Federation, 40 percent of shoppers every year say they begin holiday shopping before Halloween. So, that means that major retailers know that people are looking for Christmas goods early, and if they don’t find them in their store, they will look elsewhere. Their reaction? Putting out Christmas items earlier and earlier. Back to school is over, so throw up Halloween AND Christmas.
Most businesses have found that the craziness of the last two weeks before Christmas has been less crazy, and attribute it to the earlier season. Possibly, but not everyone agrees, and some businesses hold fast and wait. Yes, planning takes place as early as July, but many businesses ease into holidays and start small when putting Christmas goods out. Most people aren’t as annoyed with a small section that grows as the holiday approaches. Not all big retailers agree either. A major retailer that holds fast to “wait until after Thanksgiving” (yes there really is one) is Nordstrom. They made a decision to take one holiday at a time. Good for them!
As a retailer there is nothing wrong with moving up your holiday sales/decorating schedule. Just keep in mind that although people may start their shopping early, having the music and decorations up as early as September is really just annoying. Try and wait, or at least keep it small until closer in. The good will it will get you may make a bigger difference than a full blown early outing!