Start Your Own Business – Marketing & Business Plans

Start Your Own Business – Marketing & Business PlansStarting your own business? It is the American dream. Marketing that business is the most important part of your business plan. Make sure you don’t short that part of your startup plan.

Ask yourself some questions

You’re new at all of this, so do you really know what you should be spending your time working on in a new business? Your logo and business cards isn’t it. What other people want isn’t either.

In order to figure out where your focus needs to be, ask yourself a few questions:

  • What are your strengths as a person? What are your strengths as a leader?
  • Do you have a selling strategy?
  • What are your business objectives for the next three months?
  • What is your main marketing objective for the next three months?

More questions to ask yourself

Do those business objectives seem broad? If they do, narrow them. Why? Because being too broad, being something for everyone, will mean you aren’t good at anything. Finding your niche means becoming the expert that people need when they look for your product or service. Not sure how to do that? Well, more questions then!

Start with what is your industry and what parts of your industry do you like the best? Who do you like to work with? Big businesses or small businesses? Individuals? If you could only work with one kind of person for the rest of your life, who would it be? What would your product or service provide to them?

Customer Demographics

That last part needs some work too. Once you know who you want as a customer, then you need to find demographics on them. Things like age and marital status but also things like what they do when they are working, who their family is and what they like to do on their time off. Why? Because you need to use that information to target your marketing. People respond better to your marketing efforts when they recognize themselves.

There’s more to starting your own business, but these ideas should get you started. Good luck and live the dream!

Best Practices For Retail Store Training

Retail store training, like other training or business ventures, has best practices. When you decide to train your store employees, adopting those best practices is a good idea. Not having them means there is no accountability in using and retaining what is learned. That would be a total waste of money for you, and time for your employees. Here are some of those best practices.

Reinforce the training:

Group Of Multi-Ethnic Group Of People Holding Placards Forming TTraining your sales staff is an important and necessary part of being in business. The better trained your staff is, the better they are at selling. The more they sell, the better your bottom line. Unless that training is reinforced, it will be quickly forgotten. One of your first best practices should be to set up a simple process that can be easily learned and incorporates what their sales training teaches. Next, be sure to keep what needs to be learned in manageable chunks. Overwhelming them with everything at once won’t let them retain anything.

Selling as they learn:

Be sure to keep your sales staff selling as they learn. The more quickly they implement and practice what they are learning, the faster it becomes habit and used. Theories are great, but putting them to use makes it more than theory.

Multiple training methods:

One great best practice is to find multiple ways to deliver the training. People learn differently and using methods to train, like video, computer-based training, and self-guided workbooks may work much better than structured classes. It will also keep your staff in store and selling.

Use incentives:

Make training worth their time as well. Some employees will see the value to training, but others may not. Giving them incentives to participate will encourage their investment and further their learning. Be sure to check in with staff to see how the training is working for them. They may suggest other subjects they feel they need, or another vehicle to deliver it that works better for them.

Try these best practices and watch your staff soar!

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Why Online Learning Is the Best Way To Train Your Staff

Why Online Learning Is the Best Way To Train Your StaffToday online learning is a usual way to learn. Colleges and universities by and large offer distance or online classes, even online degrees. Why should training retail staff be any different? Training retail staff using online learning is smart and a great way to utilize time management.

Train Your Retail Staff

So why would you use online learning? Mostly because it is a great way to train your staff while keeping them on the selling floor doing the job you pay them to do. There are a lot of benefits to online training. For you it means keeping your store open and fully staffed. It also means your sales staff is getting trained to sell in the best way possible. That builds your bottom line. For your staff it means learning how to be better at their job. It also means that as they learn they are on the selling floor practicing it. That reinforcement of learning makes it a part of their habits and something that they will continue to use. No more paying for training they hear and quickly forget.

Learn On Their Schedule

Online training can be done on their schedule. Depending on the company providing it and the platform provided, it can be done on computer, tablet or even their smart phone. That means whatever time they have, breaks, lunch hours or off hours can be used to further their careers and building your business. Training retail staff online fits the bill!

Using online learning is a very smart way to benefit everyone.


 

Online Wireless Sales Training - Mastering Wireless SalesFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

Why Learning as a Sales Team Makes Sense

Training your sales staff is always a good idea. That’s a given. What you should really be thinking about is making sure your staff is trained together… as a group. Yes, that may mean taking them as a group off the selling floor, but the benefits will far outweigh the time and costs.

Following the same plan

Why Learning as a Sales Team Makes Sense So why learning as a sales team? Well, there are a few reasons. One big reason is that way they are all following the same plan. Your sales staff are all using the same system and are selling as a cohesive force.

This also means they come across to customers in a consistent manner, not a confusing one. That will keep customers happy and coming back. Oh, and customers who send all their friends and family to you too!

Reinforcement

Another reason? They can reinforce what they are learning with each other. If one stumbles, the other can remind them of what they learned. It reinforces what they are learning even more.

The key to retaining what they are learning is reinforcement, so having the whole sales staff reinforcing each other will make them a sales team to be reckoned with.

Work as a team

Learning as a team keeps them all on the same page. It also means that they work as a team together. Think about it, if you train your salespeople but don’t train them to work together, they won’t work as a team. Instead it will become more like every man or woman for themselves. That’s never a good thing. Their cutthroat attitudes will turn customers off. Instead of working together for the good of the group, they will hurt everyone by only worrying about themselves.

Training your sale staff together is a good idea. Working together will make the team stronger, smarter and make all of you more money!


 

Online Wireless Sales Training - Mastering Wireless SalesFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

Call Centers Are Coming Back To The US! Are Your Reps Trained The Right Way?

Call Centers Are Coming Back To The US! Are Your Reps Trained The Right Way?    Many call centers are coming back to the US and we are finding that American employees are out of practice with customer service.

Remember back when all of the call centers went overseas? While it probably seemed like a good idea at the time, many companies are finding that the money they saved in what they pay overseas call center reps is being lost because of customer service reasons… mostly that their customers are by and large having trouble communicating easily with customer service reps who do not speak “American English”. This disconnect causes lost customers which certainly bites into whatever they thought they were saving.

Back To The USA!

In answer many companies are bringing their customer call centers back to the US. That means that if your company is doing so, you need to have effective training for reps ready to fill those jobs. Hiring a company like Retail Business Development to help you train your new call staff is a smart idea. RBD has a huge library of sales training courses that cover everything from sales to customer service to all you need to know to own or manage your business.

RBD And The Most Effective Training

To make that call center work like a customer service driven Swiss watch, let RBD find the most effective training, whether customized for your situation or straight off the shelf that fits your needs, your budget and your timeline. This is especially if you are transitioning from an overseas center to a US center. They can help you make the transition seamless and improve customer service.

What Your New Staff Will Need

Your new call center staff will need to know basics of not only how to use call center equipment, but also issues in basic customer service. Things like how to answer the basic questions that come with your particular kind of business; how to deal with angry or upset customers, or how to upsell or add on when addressing issues with your customers. They need product knowledge to troubleshoot problems when they come in. In short, they need to know a lot about sales, technology and customer service so effective training is a must.

Smooth Transition

So, if you want your call center transition to go smoothly and be a success for your business, make sure they are adequately trained in customer service. RBD is the company to help you with your call center training.


 

Online Wireless Sales Training - Mastering Wireless SalesFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

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Retail Sales is Not sleazy! 7 Tips To Being A Great Salesperson Without The Slime!

Retail Sales is Not sleazy! 7 Tips To Being A Great Salesperson Without The Slime!  Retail Sales. When you hear that word what comes to mind? Probably sleazy used car salesman is the first one, but it doesn’t have to be. A great salesperson is hardly a sleazy one. Here are some tips to make sure you end up on the great salesperson end, and not the sleazy end of the spectrum.

Believe In What You Sell

Do you believe in what you sell? You should. If you don’t believe you are selling your customers the best product for their needs, don’t sell it. It’s pretty much that simple. Why? Because eventually they will figure out that it wasn’t the best fit for them and they will be unhappy that you pushed it on them.

Care About Your Customers

Care about your customers. Seriously, truly care about them. If you do, you’ll want to help them. Caring will push you to find the best solution for their needs even if that need means you don’t make a sale. Putting their needs first will mean that you get customer loyalty, referrals and sales in the future.

Know Your Products

Know your products and know them well. The most empathetic salesperson may want to help, but without knowing your products how can you possibly fit them to your customer’s needs? Know them inside and out. Be able to answer any question. Knowledge is power and in sales it is a necessity. Also know what can be substituted for what and what your competitors have or don’t have. Customer loyalty will follow if you inspire your customers with your knowledge and understanding of your products. You will end up selling more as well.

Helping Customers is the Goal

Your goal, as a salesperson, should be helping customers, not making sales. If you help people, the sales will naturally follow. Being a shark who is only worried about making the bigger sale will repel people. Be genuinely helpful and sincere and people will be drawn to you. Be truthful. Don’t lie to make a sale or it will bite you. Remember if your goal is to help customers, lying to them and being cutthroat just to make a sale might make a sale in the short run, and earn you a reputation as a sleazy salesperson in the long run.


 

Online Wireless Sales Training - Mastering Wireless SalesFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

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Is There Such a Thing as a “Professional” Retail Salesperson? We Say YES!

Is There Such a Thing as a Professional Retail Salesperson? We Say YES! A “professional” salesperson? Is there such a thing? Of course there is! A professional is someone who excels at what they do so well that they get paid to do so.

Retail sales doesn’t have to be just something you do to pass the time until something better comes along. A good retail salesperson can make great money. Good retail salespeople help people. Don’t think about the old stereotypes, and don’t act like them. Be better and more professional than that.

Listening

A good salesperson does a lot of things, but the most important is listening. Listen to what the customer asks and how they ask it. Don’t rush to an answer. Stop and listen to all they say to you. If a salesperson doesn’t listen to their customer, then they won’t make the sale, or the sale they make may just become a return.

Ask Questions

Next, they ask questions. They ask questions to clarify what the customer has told them, or to find out more information so they can find the perfect fit for the customer’s needs. But remember, you need to listen to find the right questions, and then listen to the answers. Ask more questions if necessary. Again, don’t jump to a solution, clarify, clarify, clarify.

Customer Service

A professional provides service and puts the customer first. A professional retail sales person is worried less about their commission and more about servicing their customer. But guess what that does? It makes you loyal customers. That means referral business and bigger commissions. By putting them first, you win too.

Follow Up

A professional follows up with their customers and prospective customers too. Found out something new is coming soon? Don’t keep it to yourself, tell your existing customers and anyone else who could be interested. Someone came in but didn’t buy and seems on the fence? Follow up with them. Not as a pushy salesperson, but as a friend who just wants to answer any questions. Being helpful, following up and staying in contact is what a professional salesperson does. Be more professional and you will make great money.

Retail sales is a necessary and good profession. Don’t let anyone tell you differently!


 

Online Wireless Sales Training - Mastering Wireless SalesFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

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5 Business Development Strategies That Work Today

5 Business Development Strategies That Work TodayLooking for strong business development strategies that are working today? Here are 5 of our top recommended strategies!

Staying in business means being on top of business development. There are plenty of ideas out there, the trick is finding strategies that work. So here are a few that will, and won’t break the bank at the same time.

Do things to get noticed. What kind of things? Well, write articles, post a blog, build a social media platform or press releases. Use all kinds of forms of social media. Do some research and find out the most popular ones for your target audience or age group. Putting good content out there and really putting it out there will help get you noticed. Don’t be afraid to ask friends, family members and customers to spread the word as well.

Always have a full sales funnel. It’s a representation of your sales process, but always having people at different places in the funnel means that you always have business in play.

Another idea is to create different service levels. Not all clients want or need the same thing. Offer different service levels based on what different customers need. If you make it somewhat consistent, you can then convince other customers to move up levels. Give each different names and higher levels sound more interesting. Each level should build on the lower one and add value. That also means that you have and offer high end and low end solutions for your customers.

What other products or services can you add that will complement the ones you already have? That will add value for existing customers and entice new customers to buy?

Can you form strategic relationships with other businesses? If so, you can team up and share the load in marketing your services together.

Importantly, be sure to bill for services in advance and collect before all of the services or products are delivered. It’s much harder to collect when the customer has what they want. But, if you can hold the carrot of the items they need, then getting your money will be much easier.

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5 Sales Closes That Just Seem Silly Today | Sales Techniques

There are a lot of ways to close a sale. Some of them are good, but many are outdated and downright silly. The best sales techniques mean NOT using the following closes.

Embarrassment or Shaming Close: Both of these closes get them to buy by embarrassing or shaming them into it. If they are trying to buy inexpensive, 5 Sales Closes That Just Seem Silly Today | Sales Techniquesshame or embarrass them about being cheap or stingy. Use it to make them ashamed about what they currently have so they will buy better. Nothing like making people feel bad about themselves to guilt them into buying something. Don’t count on any referrals for your sparkling wit and salesmanship. It will leave a bad taste in their mouth. Worst case they’ll be back because they came to their senses and figured out what you did.

Puppy Close: This can be done a few ways. One is to give them the product to try out, like letting someone play with a puppy so they fall in love with it. The other is to be cute and irresistible like a puppy so they can’t say no. It involves being overly flattering, exceptionally nice or treating them like a child who earned a reward. All of the above are condescending and fake. It doesn’t inspire trust.

Distraction Close: This close means being sneaky and overly pressuring people at a distracted moment. Either you deliberately distract them yourself or take advantage of a distracting moment that happens. In other words, catch them in a weak moment when their minds are elsewhere. Once they are distracted, ask for the sale or shove the contract into their face. It works by waiting until they are just about at emotional overload or have only a part of their rational mind on you. They won’t be thinking clearly and will agree. Then they will have buyers remorse and be back, and will paint you as a really bad salesperson.

None of these, or a plethora of others are a good way to inspire confidence and trust in your product or service.

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Are Millennials Lazy Kids or is Common Wisdom Dead Wrong

The common wisdom about Millennials is they are lazy kids who expect the world on a platter, the kids who got everything handed to them, trophies for participation and on and on. But is that really true? Is the common wisdom, right, wrong or somewhere in between?

With Millennials it is more wrong common wisdom than anything else. Yes, they can be lazy kids. Yes they may have expectations above reality. Are Millennials Lazy Kids or is Common Wisdom Dead WrongTheir helicopter parents did them no favors. However, Millennials are smart kids who know they can do what they can do.Iif you get out of their way, they’ll show you that there may just be more than one way to get the job done despite what you think of their behavior..

Most Millennials think they are entrepreneurs, but not in the traditional sense. They consider it a mind set, not necessarily a business owner. The mindset to them is being a self-starter and risk-taker, someone who “spots opportunity” whether in business for themselves or in business for others. Another area that they think differently? Freelancing. By and large, they value their own time and want to look for ways to make their own schedule. So they like the flexibility that freelancing gives them. They use telecommuting and technology constantly.

Freedom and independence are very important to this generation, as is choice and change. Those don’t sound like positives, but in today’s world they can be used positively in many businesses. Giving them flexibility in how they do their job, their hours and in some cases using things like telecommuting can mean you have and keep great employees while appealing to their needs for independence, freedom and flexibility.

They can also not be the “I expect to be handed everything” generation that people believe them to be. If they know they can achieve the roles they want, they will do what is necessary to get what they want.

Don’t broad brush an entire generation by the “lazy kids” behavior of a few. Millennials are a great bunch who can be a great asset for your business.

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