Looking to increase retail sales, start with great promotion ideas for Thanksgiving!
November has just begun, and with it you should be thinking about how to get set for holiday shopping. But why wait for after Thanksgiving? Black Friday may be the biggest shopping day of the year, but you can start attracting your holiday customers now, and increase your retail sales as Thanksgiving approaches.
Start now. Uses your customer contact lists to send out via email or snail mail a humorous way to get information out. Send out a calendar with fun names for all holiday sales, and days the store will be closed. At the same time use it as an opportunity to thank customers for their patronage, wish them a happy Thanksgiving and let them know how much you look forward to working with them during the holiday season. It doesn’t have to be fancy, flashy or, especially like everyone else’s ads. Make sure it’s not an ad, but a personal note from you.
Take the Thanksgiving card idea one step further. Send only Thanksgiving cards. Christmas cards or holiday cards are sent by everyone, and yours will just be lost in the piles of all the rest. Send cards out just before Thanksgiving wishing your customers a Happy Thanksgiving and upcoming holiday season. This will put you and your business in their minds just before the busy shopping season and especially before Black Friday.
Speaking of Black Friday, try having a pre-Black Friday sale or sales. Make your discounts and pricing as good as they would be on Black Friday. Call them “What do you have to be thankful for” or “You are what WE are thankful for” sales, or something similar. Use the month to let your customers know you value them.
Try a few or all of these Thanksgiving store promotions and you will surely see an increase in your pre-holiday retail sales.
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