Increase Retail Sales – Great Promotion Ideas for Thanksgiving

Looking to increase retail sales, start with great promotion ideas for Thanksgiving!

November has just begun, and with it you should be thinking about how to get set for holiday shopping. But why wait for after Thanksgiving? Black Friday may be the biggest shopping day of the year, but you can start attracting your holiday customers now, and increase your retail sales as Thanksgiving approaches.

Increase Retail Sales - Great Promo Ideas for ThanksgivingStart now. Uses your customer contact lists to send out via email or snail mail a humorous way to get information out. Send out a calendar with fun names for all holiday sales, and days the store will be closed. At the same time use it as an opportunity to thank customers for their patronage, wish them a happy Thanksgiving and let them know how much you look forward to working with them during the holiday season. It doesn’t have to be fancy, flashy or, especially like everyone else’s ads. Make sure it’s not an ad, but a personal note from you.

Take the Thanksgiving card idea one step further. Send only Thanksgiving cards. Christmas cards or holiday cards are sent by everyone, and yours will just be lost in the piles of all the rest. Send cards out just before Thanksgiving wishing your customers a Happy Thanksgiving and upcoming holiday season. This will put you and your business in their minds just before the busy shopping season and especially before Black Friday.

Speaking of Black Friday, try having a pre-Black Friday sale or sales. Make your discounts and pricing as good as they would be on Black Friday. Call them “What do you have to be thankful for” or “You are what WE are thankful for” sales, or something similar. Use the month to let your customers know you value them.

Try a few or all of these Thanksgiving store promotions and you will surely see an increase in your pre-holiday retail sales.


 

Technology store mystery shoppingMystery Shopping Programs

Looking for a great Mystery Shopping Company that focuses specifically on the wireless and telecommunications industry? Look no further!

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Retail Sales – Why Sizing People Up is a Bad Idea

Have you ever heard the old saying “Don’t judge a book by its cover?” It’s an enduring saying because it’s true. People come in all shapes and sizes. Some dress well and others don’t. Judging people is not only wrong on a personal level, but on a retail sales level it could cost you a sale. Sizing people up doesn’t always work to your advantage.

Retail Sales - Why Sizing People Up is a Bad IdeaA man walks into your store. As he enters you give him a quick once over and notice that he is well dressed, hair neatly arranged, suit, nice shoes. You immediately think “jackpot!” You rush up, answer his questions and he leaves without a sale, but a promise to be back later. You expect to see him later to purchase the tablet computer he was looking for. Your judgment said “sale imminent.” Most likely you are right, but in this case he was really a criminal casing your store to steal from it later.

In retail sales you cannot make that judgment. A blue collar worker may need a tablet or phone and stop in on his way home from work. He may be dressed in a dirty uniform or old jeans, but that doesn’t mean he doesn’t need your help to buy your products.

Next, a woman enters. She has three small children with her. Her hair is in disarray, no make up, and her clothes are worn and rumpled. Your sales radar says “poor, harried mom looking to distract small children with shiny things.” You slowly approach, figuring this is a total waste of time. You politely answer her questions, patiently waiting through her stopping to scold her children. She leaves without a sale, right?

Wrong. She leaves with a new tablet computer and smart phone for herself and her husband, along with 2 year contracts for service on each. Again, in retail sales you cannot make a judgment. In this case she bought when you didn’t think she would. She may have friends or relatives that need what you sell. If you have treated her very well she will be more likely to refer them to you.

People walk into your store everyday. 90% of the time the judgments you make about their ability to purchase your merchandise and services may be on the money. After all, our judgments tend to be based on our experiences. The problem with that is that people are all different. They don’t always fit in the cookie cutter mold we try and put them in. The bottom line is that to be successful in retail sales, you need to treat each customer as if they are there to buy – no matter how their appearance may say otherwise.


 

Online Wireless Sales Training - Mastering Wireless SalesFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

Retail Sales Tips – How to Stay in Touch After a No

You followed your retail sales training to the letter, but the customer said no. It happens in retail sales. But all is not lost. Handled right, that no could become a yes later. Here are some retail sales tips on how to stay in touch after a “no.”

Customers say no. It’s a part of retail sales. Try as you might, the solutions you provide aren’t always the ones the customer wants or can afford. It doesn’t mean you will never hear from them again. If you handle things correctly, that “no” may just mean “not right now.” Making sure that’s the case is a two-fold process.

Retail Sales Tips - How to Stay in Touch After a NoRetail Sales Tips - How to Stay in Touch After a NoFirst, you have to be sure that your sales process; the steps you took to try and make the sale were helpful and insightful. Mostly, make sure that you were polite and showed your customer that you are willing and able to help them. If your customer knows they can rely on you, they are more likely to come back.

There’s another way to keep your name in their minds. Stay in touch after they leave. During the sales process ask them for contact information. Get an address, and email address at the very least. Ask them if it’s ok to add them to your preferred customer list.

Point out to them your store’s Facebook and Twitter profiles. On those profiles regularly post tips on how to use your products, post interesting information and fun news from your store. Use their address or email to send personal notes. Immediately send a note thanking them for coming into the store and speaking with you (include your business card in the note). Send additional notes later to let them know about upcoming sales, rebates available, etc. If you get a phone number, call to check in.

Now a “don’t”! Don’t use their contact information to spam them with information. Customers don’t look at junk mail, either paper or electronic, and it’s a turn off. You want to eventually win their retail sale, not chase it away. Stay in touch but don’t overdo it.


 

Online Wireless Sales Training - Mastering Wireless SalesFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

Learning Management Systems (LMS)

Learning management systems are software applications that administer, document, track, report and deliver online education courses or training programs.

A good LMS system should: centralize and automate administration; use self-service and self-guided services; assemble and deliver learning content rapidly; consolidate training initiatives on a scalable web-based platform; support portability and standards; personalize content and enable knowledge reuse; and deliver online training and webinars.

LMSs are used on college campuses and in the corporate world. They range from systems for managing training and educational records, to software for distributing online college courses over the Internet with features for online collaboration. Colleges and universities use LMSs to deliver online courses and assist with classroom courses. Corporate training departments use learning management systems to deliver online training to employees and to track and keep records of the training accomplished. It is a great system for management to make sure that training is actually being taken. Companies like Retail Business Development provide solid LMS’s for retail businesses.

The RBD Campus and Assistant are services to hold and deliver sales training materials. Campus is backed by a robust learning management system (LMS) for the administration, documentation, tracking, and reporting of training and learning programs. Reports are available to your store manager or to you as the owner to show how well your employees are being trained to sell.

Assistant helps guide your employees through the sales process and suggest where they need training. It then delivers training right then and there while the issue is fresh, and while the sale may still be salvaged. Your employees are trained while working, saving time and keeping them on the sales floor where you need them. You get immediate feedback about what training was needed and that it was accomplished. RBD’s Campus and Assistant are fabulous learning management systems that will keep your business in the black!


 

Retailing Cloud Based Retail Solutions
Cloud Based Retail Solutions
RBD Retail 3.0 Solutions are a set of enterprise, cloud-based solutions for the mobile workforce that delivers powerful ERP, CRM, HRM, eLearning and Reporting modules to sales associates in the field, executives, management and back-office personnel. Find out more about our Retailing 3.0 business solutions

Cell Phone Repairs – The Dirty Little Industry Secret

Cell phone repairs need a closer look. Do you know how to repair your phone or who can repair it? Are you a wireless store owner and get tons of phones returned? Read on to change things for you and your customers.

Cell Phone Repairs - The Dirty Little Industry SecretEach year, thousands of cell phones are taken to stores and repair centers. Many of these phones aren’t really broken or could be easily fixed, but are instead returned, and stores are stuck with a plethora of “broken” cell phones. But what can you do? There is an answer that keeps you, the store owner, and your customer that needs cell phone repairs happy.

The answer may be cell phone repair software. It is a diagnostic and repair program that can be used for cell phone repairs in store or remotely. Generally it guides the sales associate through the process of diagnosing the issue, fixing it on the spot or processing a repair ticket. That keeps your customer happy, because in more situations than not, the customer walks out with their phone, data intact, or knowing that their phone is truly broken and will be fixed.

It also keeps the store from having to needlessly swap out store stock for a phone that may or may not be broken. Your store associates are given the tools to fix it and educate the customer. Customers are also happy because they are less likely to return with the same problem, since in many cases they could fix the problem themselves at home. Even better, it provides them with the ability to do cell phone repairs during off hours.

The first way cell phone repair software works is by a self-service app installed on the phone at point of sale. The app allows the customer to troubleshoot the problem themselves and learn best uses of their phone, which will save embarrassing “user error” store visits. They can do any cell phone repairs themselves. The second way it works is through a Desktop Kiosk that retailers can use to help store employees to go through a number of tests to figure out the problem with the smart phone. The kiosk wirelessly connects with the device and runs the tests. Once the tests are finished, the software will attempt to repair the problems. One great way to utilize this is to set it up as a self-help kiosk for your customers to use, freeing up your sales staff to sell. The third is called Over-the-Air (OTA). The smart phone can be diagnosed through a web browser. Then a call center representative can view it, and fix it over the web. This too can be set for customer self-service.

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Retail Sales Training – In House or Online

Retail sales training is an integral part of any retail sales business. The question becomes, do you take your sales staff off the selling floor in order to train them, or use an online or cloud based training program and keep sales staff on the selling floor, but pay them extra to train in off hours?

Retail sales training is necessary part of business, however it can be expensive and time consuming. So finding the best solution that makes the best sense for your business, sales staff and budget is very important. In house training has pros and cons, as does online training. Let’s look at both.

Retail Sales Training - In House or OnlineTraditional face to face seminars or training have some great benefits. The students get the benefit of additional information like that deduced through body language, tone, volume and modulation of voice. Altogether, face to face communication offers a greater richness of information. If your sales staff tend to be visual or hands on learners being in person is vital to their understanding and retention of the material.

Online training doesn’t provide non-verbal body language and the wealth of information that they provide are completely lost. Face to face training also allows sales staff to share personal experiences and knowledge with each other. These experiences can provide another valuable source of learning.

Online learning provides training materials and information that are instantly available. Sales staff in training are able to study at their own pace and on their own time. It is a great way to learn because it keeps them on the sales floor and selling for you. Some systems can track the sales process and provide training that is specifically designed to address the issues that each employee needs. So if your employee has a day where they take longer to close a sale than expected, or they trip up on their product knowledge, training in those areas can be provided. That way you aren’t paying for training in areas where they don’t need it, keeping them interested in training and excited about learning.

Looking for real time online learning solutions? Find out more today!


 

Retailing Cloud Based Retail Solutions
Cloud Based Retail Solutions
RBD Retail 3.0 Solutions are a set of enterprise, cloud-based solutions for the mobile workforce that delivers powerful ERP, CRM, HRM, eLearning and Reporting modules to sales associates in the field, executives, management and back-office personnel. Find out more about our Retailing 3.0 business solutions

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Retail Sales Training – Ideas to Make Learning Fun

Retail sales training can be boring sometimes so make it fun and your employees will want to train. Adults, like kids, need education to be interesting AND informative, so when training your retail sales staff, making it fun will make it stick. Taking the time and energy to make training fun will show your employees that you are on their side; that you want them to learn and succeed. It makes a boring “groan” situation into a positive experience.

Making sales training fun means making it effective.

People have many misconceptions about retail sales training, and doing what you can to counter them is important. For instance, many people in sales are considered natural “closers,” and those who do not stand out immediately are often pushed aside quickly and written off as ineffective.

Retail Sales Training - Ideas to Make Learning Fun

Being effective in sales is a skill that can be developed, which is why you train your salespeople. Making it fun and hands on is the most effective way to do this. It gives those who are not natural sellers a chance to practice several scenarios and see the various outcomes without the real pressure of the selling floor.

Most sales systems and retail sales trainings are built around carrot-and-stick, reward-and-punishment incentives. The fastest learners and best performers are those who voluntarily take on challenging tasks with only social status at stake. The rest need something more. Learning a game, isn’t carrot and stick and uses different motivators. Make training fun and you will have happier employees and satisfied customers.

Using games is a stronger form of learning because it uses interactive on-boarding techniques to teach the rules and explain the objectives. The good ones need no explanation, and allow the trainees to just jump on in and play. There are many resources available to retailers for sales training. Google it and you’ll get lists of thousands of companies, people or programs.

Finding the best fit for your company is important. Companies like Retail Business Development have great gaming and fun training solutions. Their RBD Gaming will integrate with their already existing Assistant and Campus for seamless delivery. It’s a great place to start when looking for retail sales training. For more information, visit http://retailing30.com/solution/salesforce-gamification/

 


 

Wireless Retail Sales Training Online CourseFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

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Cloud Based Retail Solutions for Training Your Sales Staff

With the economy slowly recovering from the Great Recession, taking your sales staff off the selling floor even for the purpose of training them seems counterproductive. It’s a true Catch-22; they need training to improve and sell more for you, but you need them on the selling floor to sell more. So what is the solution? Go to the cloud. Cloud based retail solutions for sales training is the answer!

Cloud Based Retail Solutions for Training Your Sales StaffSales training is a necessary part of any retail business. However, it can be expensive and time consuming. Since there are only so many selling hours in the day, your choice is to either pull your employees from the selling floor, or pay them overtime to take training in their off hours. The conundrum becomes how to accomplish it if you’ve paid for traditional, in person sales training that happens in the 9-5 business world then how do you train your employees on off hours? But can you trust online training? In a word, yes… if you choose the right company. The best answer is to choose Retail Business Development Campus.

Campus is a new service that has sales training materials that are instantly available through the cloud. Campus also has a management system that allows administration, documentation, tracking and reporting of the training done, all available through the Assistant tablet app. What’s more, the Assistant app can also suggest and then deliver instant training to the sales associate through its real-time performance tracking. So if your employee has a day where they lose 5 of 9 sales at the close, the app will suggest to the employee a video to watch to quickly train them on better closing tactics. The win/win is your employee gets trained on what they specifically need, at the exact point when they need it while they are still selling for you. No staff time lost, all training done as needed.

Cloud based retail sales training solutions aren’t where sales training is headed, but are here now. Now all you need to do is take advantage of them.

For more information visit: http://retailing30.com/solution/just-time-time-training/


 

Retailing Cloud Based Retail Solutions
Cloud Based Retail Solutions
RBD Retail 3.0 Solutions are a set of enterprise, cloud-based solutions for the mobile workforce that delivers powerful ERP, CRM, HRM, eLearning and Reporting modules to sales associates in the field, executives, management and back-office personnel. Find out more about our Retailing 3.0 business solutions

Retail Sales Success – How to Effectively Train Your Salespeople

If you want to train your retail sales people, and make it effective, you need to be sure you train sales people not only in the mechanics of sales in general, but also the specifics for your industry and store. Put the two together and your sales team will be unstoppable!

When someone new starts working for you, the assumption can be made that you wouldn’t hire someone without any sales experience, so your first priority will be training them to the specifics for your industry and store. Teach them about your store policies and procedures: how to physically complete a sale on your POS system; the specifics of your product line; and specifics of the plans you offer and how to combine them for your customers.

Retail Sales Success - How to Effectively Train Your SalespeopleThis is a lot for anyone to soak in, and it will change when products and plans change. The easiest way to get started is to sit the new salesperson down with your existing team. Let them help give tips and tricks to remembering the product line and plans. They know your customer base and can help you train specifically to what works in your store. Then set them loose on the sales floor paired with a more experienced sales person as a back up as they go.

Once they get through the onboarding, you will be able to see where general sales knowledge weaknesses are found. You know where the weaknesses are in the rest of your sales team and new team members are not the only ones who will need sales training.

Now then you can sit down with a company to provide general sales training for your entire team. Whether you choose in house training or an external class, the professional for the company you choose can help you figure out what works best for your business, budget and sales team. Let professionals in retail sales training do the job of how to train sales people for you.

 


 

Mastering Wireless Sales Training SystemThese are basic sales skills, if you would like to find out more about Wireless Sales Training for yourself or your staff, click the link to check out our 7 Steps To Yes! Wireless Sales Program.

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A Well Trained Sales Staff Can Help Increase Your Bottom Line

A well trained sales staff really can affect your bottom line. The money you spend to train your staff will be returned in the long run.

A Well Trained Sales Staff Can Help Increase Your Bottom Line

Many things can affect the sales in your store, things like demand for products, your expenses, the current economy, hiring practices and how your employees perform. Some things you can’t control, like the economy, but others, like hiring practices and employee performance, can and is something you can change for the better.

Before you can train your employees, you need to be sure you are hiring the best employees. Begin by being careful about where you recruit, and be selective about their qualifications and education. Remember that while you can train them to sell, finding talent that doesn’t need as much training will make it easier.

However, don’t be quick to clean house instead of training. Training costs money, so why throw good money after bad? Why not just hire new staff? It’s more expensive to hire new staff than it is to train your existing staff.

When looking to train, remember that finding the company or system that fits best for your employees will cost money up front. As some like to say, you have to spend money to make money, so be sure you budget money to pay for the training. Then find the training program that works best for your business, including what you sell, and how you want your salespeople to be perceived. Be wary of companies that guaranty results. Results only come when your employees actually put what they learn to work.

Think about possibly adding an incentive for implementation of tactics learned. If your employees implement what they learn on a consistent basis, you will have a well trained sales staff, who will increase your bottom line and make that money spent gold.


 

Wireless Retail Sales Training Online CourseFind out how to train your Wireless Retail Sales Team effectively with our Mastering Wireless Sales Program – 7 Steps To Yes!

This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!

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