When you think online retailers, the first name that comes to mind is probably Amazon.com. There are many out there, but here are the cream of the crop in online retail sales: Amazon, Zappos, ebags and L.L. Bean.
Amazon is the biggest online retailer, hands down. They offer anything you could think of from books to music, technology, clothing, furniture, hobbies and everything in between. If they don’t sell it directly, they have a partner program for private sellers to sell their items. Think ebay, but with Amazon’s reputation to back it up. Amazon pays attention to customer service. Their Prime program gives customers fun extras from free shipping to free content. While it still can be difficult to find a phone number to call them, their online response is swift and they work hard to keep customers happy.
Zappos, which is owned by Amazon, is an online retailer specializing in shoes, clothing, accessories and beauty items. Zappos definitely hits a homerun in customer service. Their product line is full of quality products, but they go above and beyond in customer service. Their website is easy to use and they pay attention to detail.
L.L. Bean has been around for decades, and they were really the first small brick and mortar retailer to go national completely due to online shopping. They sell outdoor gear, clothing, shoes, and home décor items and their quality sets them apart. American and very well made, L.L. Bean stands behind their products. They’ve been known to take returns years after the items were sold and will also repair products for a small cost or replace them for free.
Overstock.com is another online retailer with a huge product line, though their home items like linens are the most popular. Prices are competitive, but they are known for their super low, yet fast shipping. They are known for great customer service as well.
Ebags.com is an online retailer of bags, from purses to backpacks to luggage. They sell designers as well as their own private label. Their website is easy to use and searching for brands or types of bags is quick and thorough.
When looking to be a great online presence in retail, remember that just like in a brick and mortar store, customer service is key. Follow the example of these retailers and you can’t help but succeed.
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