Mystery Shopping Benefits – What Attracts Your Customers

Mystery shopping has a lot of different uses. One you may not thought of is using it to find out what works in your store and what doesn’t to attract customers. Having an unbiased eye on your displays and in store marketing, as well as having them review ads and marketing efforts before visiting the store, can be invaluable for refining your efforts to attract new customers.

Mystery Shopping Benefits - What Attracts Your CustomersMost people think that mystery shoppers are just to test your employees. They are, but they are also another good source to tell you what works in your store where displays and marketing come into play. After all, they are sent into your store to shop, and like any other customer they are influenced by what they see, hear and what they read. Why not make use of that experience as well?

Studies on retail sales and what influences them have proven that displays make a big difference with customers. Even more than big price cuts. Good displays showcase products in the best light. Those who might come in hesitant about a product will see it in its best light and that good display will push them towards purchase. A mystery shopper can let you know if the main product displays are working. Did they find that they didn’t feel the need to comparison shop?

Good displays also lend to impulse buys. A mystery shopper can judge if the other displays, displays set up close to the registers to encourage impulse buys are working as well. If the mystery shopper can be enticed to purchase that extra, then that is a good display that lends to upselling.

Ask for mystery shoppers of different ages and income demographics. Since customers of different age or income demographics shop differently, test out how you stack up to the differences. Your store may be targeting a specific one, or trying to appeal to many of them. Not matter the case, get a mystery shopper to test out the ones you target the most. Make sure that you are addressing what attracts customers to your retail business and use a mystery shopper to test it out.

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Ways to Improve Store Sales – POS Checkouts, Good Displays, Sales Training

Improving your store sales takes effort in many areas, POS checkouts, store displays and how you train your sales staff. You need to give attention to each to get what you want, a robust bottom line.

Ways to Improve Store Sales - POS Checkouts, Good Displays, Sales TrainingYour POS (point of sale) checkout system is important. Many stores are using tablets to facilitate this. The tablets have an app for checking out and it allows customers to either self-checkout at the store itself, or have a salesperson immediately check them out in place instead of having to drag them back to a stationary register.

What this means from a customer service stand point is that the employees are not tied to a cash register, and they can be free to mingle with customers and answer their questions. It saves time for the customer, and stops them from changing their mind during the walk to the register.

Your in store displays are also very important. Customers want to hold, try out and play with technology to see if it would be a good fit for them. Many times, they want to do this before a sales person comes into the picture. What is unfortunate is that to do that today they have to do it with phones or tablets tied to a counter with locks. A few bad apples have made that necessary by putting those cool phones or tablets right in their pockets and walking out the door. Try and see if you could set up a way that the locks aren’t necessary, or are as unobtrusive as possible.

Another very important part of improving sales is training your staff. They need to know how to sell, and how to sell your products. Retail wireless sales encompasses knowledge of different phones, carriers, plans and rebates, as well as good techniques in sales itself. They need to know the difference between Apple, Android and Windows phones; how they differ, what kinds of apps are available for them, operating systems and how each phone works. Having all that information can crowd out all the sales training you have provided for them.

Pay attention to each area, POS checkouts, good displays, sales training and you will improve store sales. Your sales will soar!


Retailing Cloud Based Retail Solutions
Cloud Based Retail Solutions
RBD Retail 3.0 Solutions are a set of enterprise, cloud-based solutions for the mobile workforce that delivers powerful ERP, CRM, HRM, eLearning and Reporting modules to sales associates in the field, executives, management and back-office personnel. Find out more about our Retailing 3.0 business solutions

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