Integrating QR Codes into retail sales is not a fad but the next sales technology step. QR Codes are everywhere you look these days and more and more retailers are making use of this new technology to increase their bottom line!
What Are QR Codes And How Are They Being Used In Retail Sales?
QR Codes are a specialized version of a bar code. They were designed to be scanned by a mobile smart phone’s camera and provide information about products or services quickly and conveniently for mobile phone users.
All kinds of data can be put into QR codes:
- v-cards for contacts
- website urls
- links to video descriptions
- social media links
QR Codes can be used in business for everything from tracking shipments to providing consumers with instant information about products. The mobile phone user just needs to download an application to their phone in order to scan and read the code.
QR Codes In Retail Sales
Many retail stores will use QR Codes instead of a lengthy description of a product on their shelf signs. If a customer is interested in the item, they can scan the barcode and get the information they need without having to ask a salesperson. The information can include price, description, use and care instructions or customer reviews.
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Many different retailers are using QR codes from Best Buy to WalMart to Home Depot to Victoria’s Secret. In this age of instant information, getting it in one click is increasingly becoming the “in” thing.
QR Codes And Online Sales
Some retailers are taking it even one step further and using QR codes for online sales, instead of just getting information when in the retail location. Tesco/Homeplus, a grocery retailer in Korea, wanted to find a way to change their rank in the market, without having to open more physical locations. Exploiting the seeming national distaste Koreans have for grocery shopping, Tesco set up a “virtual store” in subway stations.
People waiting for their train could find pictures of items they wanted or needed, scan the QR code for that item and it would drop it into their online cart. After they completed the purchase online using their mobile phone, their groceries would be delivered to their homes after they arrived there. What Tesco found was that their online sales increased 130% and made them the number 1 online market, closing the gap between them and their competitor in offline sales.
Customers found they liked making good use of the time they had to wait for their train, which otherwise would be wasted, and the fact that they didn’t have to go to the actual grocery store to accomplish the task. The hard number facts showing that this drive from “real life to web” using QR Codes for Retail Sales is just one of the reasons we believe our retailers should be taking note of this new technology.
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