Employee training should be the most important part of your retail operations. If you want your business to succeed it should be. In order to increase your bottom line, you need to increase sales. That means increasing the sales and technical knowledge of your staff.
Sales and technical training for your staff should fit your business. Use e-learning, distance training, onsite training or send the staff out. Whatever you need to do, do it. Spending money on training is investing money into your business. A well trained sales team will provide your customers with the knowledge they need to make the best buying decision for them. A well trained sales team will positively impact your business. In order to provide the best employee training you should provide training on a regular basis; ask vendors to provide training on new products; and make sure you are training yourself as well (i.e. “lead from the front”).
Employee training improves skills and knowledge. Before you think about firing a weak employee, train them. They may not be a bad employee, but just need more training. Overlooking training while allowing them to continue working will hurt your business. More importantly, training will boost the confidence of your staff. Remember too that employees need to be trained on store policy and paperwork as well. Both are also important parts of success for your business. If a salesperson can sell the moon, but not provide you with the paperwork you need to either complete the sales or track for post sale follow up, you have a problem. Dropping the ball post sale can be one way of ensuring customers are one shot deals instead of loyal customers.
Look over your training program. If you don’t have one, set one up. Employee training should never fall through the cracks. Set it up, make them go and reward employees who complete it. It’s that important to your business.