How To Compete In Sales When Your Product Is “Just Like Everyone Else’s”

Technology is available everywhere so there is a good chance that the product you sell is just like everyone elses. So how do you compete in sales when that happens? The best way possible, through your customer service and the way you conduct your business.

Listen to Your Customers

How To Compete In Sales When Your Product Is "Just Like Everyone Else's" First thing that will make your business stand out is how well you listen to your customers. Good customer service is the key to good business and listening is the key to good customer service. Listening means that you know what your customer’s needs and wants are, and you can fit a product to their needs. It’s the best way to help your customer buy a product, and most importantly buy it from you. It doesn’t matter that they can get that product at any other stores, the fact that they got it from you, and you found it for them will mean they will come back to shop with you again.

Provide Support

How much support can you provide to your customers during the buying process and afterward is also key. How well are you educating them about the products that interest them or that they are going to buy. After they buy do you make sure that employees know they are to be available to past customers to answer questions or fix minor problems. Again it will engender loyalty.

This policy can include going over and above what the manufacturer offers. Hands on technical support or training, upgraded peripherals or even “throwing in” an extended warranty could be what tips them from a shopper to a buyer.

Follow Up

Lastly, what kind of follow up do you do? Do you regularly keep in touch with past customers? One of the best ways to get them back is to regularly let them know about new products that might be a fit for them. Keep in mind that many people upgrade their technology every year or two. If you want them to buy from you, make sure you are the one giving them the news about updates that they would like.

Are Millennials Lazy Kids or is Common Wisdom Dead Wrong

The common wisdom about Millennials is they are lazy kids who expect the world on a platter, the kids who got everything handed to them, trophies for participation and on and on. But is that really true? Is the common wisdom, right, wrong or somewhere in between?

With Millennials it is more wrong common wisdom than anything else. Yes, they can be lazy kids. Yes they may have expectations above reality. Are Millennials Lazy Kids or is Common Wisdom Dead WrongTheir helicopter parents did them no favors. However, Millennials are smart kids who know they can do what they can do.Iif you get out of their way, they’ll show you that there may just be more than one way to get the job done despite what you think of their behavior..

Most Millennials think they are entrepreneurs, but not in the traditional sense. They consider it a mind set, not necessarily a business owner. The mindset to them is being a self-starter and risk-taker, someone who “spots opportunity” whether in business for themselves or in business for others. Another area that they think differently? Freelancing. By and large, they value their own time and want to look for ways to make their own schedule. So they like the flexibility that freelancing gives them. They use telecommuting and technology constantly.

Freedom and independence are very important to this generation, as is choice and change. Those don’t sound like positives, but in today’s world they can be used positively in many businesses. Giving them flexibility in how they do their job, their hours and in some cases using things like telecommuting can mean you have and keep great employees while appealing to their needs for independence, freedom and flexibility.

They can also not be the “I expect to be handed everything” generation that people believe them to be. If they know they can achieve the roles they want, they will do what is necessary to get what they want.

Don’t broad brush an entire generation by the “lazy kids” behavior of a few. Millennials are a great bunch who can be a great asset for your business.

Knowing Learning Styles Helps You Train Retail Workers

Knowing learning styles will help you train retail workers. It will help you zero in on how they learn so you can get more “bang for your buck” in training.

Learning theory says that adults want to take charge of their own learning, be respected and set their own goals. Trainers act as facilitators. Pioneered by Malcolm Knowles, the theory states that adults want training to be relevant and practical, and they want to set goals and be respected.

Knowing Learning Styles Helps You Train Retail Workers

Trainers also need to be familiar with the four major learning styles, research made popular by Neil Fleming. It tells us that people learn in different ways. Some have to see it to believe it. These are the “visual” learners. Others better understand new tasks when they are told how to do them. These are the “auditory” learners. Some learn best when they read and take notes. These are the “read/write” learners. Still others prefer to learn by doing. These are the “kinesthetic” learners.

How can retailers put all of this to good use when it comes time to offer training to their employees? It is best to incorporate all of these learning styles into a training program in order to maximize success.

Here is how to maximize your training style when working with retail workers:

  • Visual – First, make sure that training materials are attractive and eye-catching. The use of color and graphics can really make a page jump out and grab attention. Use bullets to break up large expanses of text. Animation in a PowerPoint slide or an embedded video in your eLearning program will help visual learners see new tasks demonstrated.
  • Auditory – Incorporate some audio tapes into your learning program for auditory learners. Mix in a few live lectures, group discussions or demonstrations of what to say when interacting with customers. This group of learners also appreciates the “talking heads” that many others do not.
  • Read/Write – Reading and writing – traditional academic learning – can be achieved through use of workbooks. Make sure your training program gives participants a chance to write down notes, questions or comments. Include exercises and quizzes to reinforce lessons. Offer detailed training in an online manual that can be referred to quickly or printed and kept handy.
  • Kinesthetic – Those who learn by doing enjoy role-plays in training. This gives them an opportunity to try out new skills in a non-threatening environment where they can practice, learn from mistakes and try new approaches.

Today’s eLearning programs are often designed with the principles of adult learning theory at their core, allowing employees to self-direct their own learning. Knowing learning styles will help you reach each new worker, and train them in a meaningful way.

Mastering Wireless Sales Training SystemThese are some basic retail training skills, if you would like to find out more about Wireless Sales Training for yourself or your staff, click the link to check out our 7 Steps To Yes! Wireless Sales Program.

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