Technology is available everywhere so there is a good chance that the product you sell is just like everyone elses. So how do you compete in sales when that happens? The best way possible, through your customer service and the way you conduct your business.
Listen to Your Customers
First thing that will make your business stand out is how well you listen to your customers. Good customer service is the key to good business and listening is the key to good customer service. Listening means that you know what your customer’s needs and wants are, and you can fit a product to their needs. It’s the best way to help your customer buy a product, and most importantly buy it from you. It doesn’t matter that they can get that product at any other stores, the fact that they got it from you, and you found it for them will mean they will come back to shop with you again.
How much support can you provide to your customers during the buying process and afterward is also key. How well are you educating them about the products that interest them or that they are going to buy. After they buy do you make sure that employees know they are to be available to past customers to answer questions or fix minor problems. Again it will engender loyalty.
This policy can include going over and above what the manufacturer offers. Hands on technical support or training, upgraded peripherals or even “throwing in” an extended warranty could be what tips them from a shopper to a buyer.
Lastly, what kind of follow up do you do? Do you regularly keep in touch with past customers? One of the best ways to get them back is to regularly let them know about new products that might be a fit for them. Keep in mind that many people upgrade their technology every year or two. If you want them to buy from you, make sure you are the one giving them the news about updates that they would like.