Selling Technology is Simple When You Put the Customer First!

Selling Technology is Simple When You Put the Customer Your job is to sell technology. Technology sales should be easy, but it isn’t always, is it? It should be, though, if you go about it the right way. It’s all about putting the customer first. It’s about being genuinely concerned for the customer. When they know it’s about them and not about you, they will buy.

No Need For “Techie” Lingo

Selling technology isn’t about tech talk or using “techie” lingo. You might think it makes you sound smarter and impressive. All it really does is confuse most of your customers. Confused customers don’t buy. Yes, you need to be knowledgeable about your products. Yes, you need to convey that knowledge to your customers. There are better ways to do so.

Watch Your Demeanor

One way to convey knowledge is through your demeanor. People respond to others who are nice, who listen and who they feel they can trust. Confusing them doesn’t engender those feelings. So, before you get to the “tech talk” talk to them. Put the customer first. Ask them questions. Find out about them. Listen to the answers. See what they may need based on the things the customer tells you.

Be Trustworthy And Friendly

Find ways to tell them the techie info without sounding techie. Are there ways to tell them something without using tech terms? Can you explain it in a way that makes sense to average people? If you can, do it. If they come back with a technical term, then use it. Don’t assume, however, that because they know one you can go all “geek” on them. These days we all know one term or so. Just don’t be condescending about how you explain things. Again, it’s about being trustworthy and friendly.

Don’t Be Fake

Don’t forget the “be friendly” part. Of course, don’t be fake about it. People see through fake. Be genuine. Be yourself. It’s important that the customer feels that they can trust you, that you won’t just tell them what they want to hear in order to sell them what YOU want them to buy, not what it is they truly need.


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Technology Sales – Are Flash Drives a Standard for Back to School Supply Lists?

Technology sales include flash drives and are showing up on back to school supply lists.

Do a Google search of “flash drives school supply lists’ and page after page of schools pops up. So the question of whether flash drives are standard for back to school is kind of a silly question. It seems many schools required them. So there will probably be a flash drive on your back to school list.

Technology Sales - Are Flash Drives a Standard for Back to School Supply Lists?Technology is a large part of education. Parents of children in elementary schools are now finding that their children are getting regular computer time either in the classroom or scheduled computer lab time. It makes sense if you think about it. In most adult hands is a small computer they call a smart phone. On their desks at work is another computer. They may likely have a tablet computer in their personal and/or professional worlds. Computers and technology are all around us, so why wouldn’t our children be using it in the classroom?

Flash drives, sometimes called thumb drives or a memory stick, are small devices that store data. They aren’t a true “drive” in that they have no moving parts, but instead have a memory chip ranging from 2GB to as large as up to 1TB (terabytes). They are less fragile than floppy discs or CDs. They are widely Universal Serial Bus (USB) and run on many different systems. The same flash drive you use in your desktop computer at work, will work in your tablet computer or laptop computer. Flash drives can be found in store technology sales areas as well as at online technology sales sites.

Because they are less fragile, small and more easily carried, and work across different systems, they are popular in schools. Flash drives also don’t require any type of network or internet to work. While some schools like to use cloud storage for student use, not all students have home access to internet. Other school systems need to upgrade their internet capabilities, a cost many find challenging in this economy with shrinking budgets, in order to use cloud storage. Flash drives don’t and are an inexpensive add to a supply list. Some 2GB drives can be found for as little as $5.

So flash drives are showing up on most back to school supply lists. Invest in them for your kids!

Technology Sales – Should Kids Be Allowed To Have Phones in School

Technology sales means thinking about whether kids should be allowed phones in school also other technology like tablets and calculators.

Technology Sales - Should Kids Be Allowed To Have Phones in SchoolSmart phones in school. Most parents are more than aware that their kids are, by and large, not allowed to have them out during the school day. What parent hasn’t gotten that “your child got caught with their phone out and you need to come pick it up” phone call? But educators are starting to be on the “yes” side of that debate. So in your back to school preparations, should you make a smart phone as part of your purchases, next to pens, pencils and flash drives?

Those who think that cell phones shouldn’t be in the classroom harp on the fact that they are seen as a “distraction” from learning. Of course, that was what was said about computers or calculators too. Now they are an integral part of the educational process. Others say kids will cheat, play games or update their social media instead of learning. Maybe, but it can be worked around.

In our primary education, the K-12 years, technology, including use of smart phones, should be used on an age appropriate basis. Younger students who need to learn basics shouldn’t be given the crutch of a calculator or smart phone. In middle school or high school they can be a helpful tool. Teachers who support their use ask students to use their smart phones to look up a vocabulary word, take a photo of an assignment written on the board or use Twitter or other platform for homework reminders.

In situations where not all kids have one, teachers can teach them team work by grouping kids and having one use the phone while others have other responsibilities. School systems are finding that kids who are able to use their phones are by and large very responsible with them. Don’t want cheating on tests, no phones during tests. Worried about games or Facebook being played with instead of school work? Phones on the desktop where the screens are visible.

Let’s also not overlook one very important aspect of being able to have smart phones out and used in school – safety. While many newer schools are being built with great safety features, including land lines in every classroom, what if a child or teacher can’t get to it? Having a cell phone handy means that 911 can be called immediately in an emergency.

Technology sales and smart phones in school go hand in hand when you have your knowledge of the rules and reasons to allow them ready.

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Technology Sales – Do Kids Really Need Calculators for Back To School?

Technology sales for kids back to school items are going to heat up quickly over the next few weeks. Back to school is right around the corner and with it comes the miles long list of school supplies, including technology items. If your list doesn’t include a calculator, you may be wondering if you should purchase one for your child. The answer depends on a few things.

Technology Sales - Do Kids Really Need Calculators for Back To School?One of the things to keep in mind about calculators is the age and grade level of your child. If they are in elementary school, the answer should be no. Math needs to have a level of proficiency and a certain level of skills before regular use of a calculator.

Students should be proficient at adding, subtracting, multiplying, and dividing without the use of a calculator. Even after that proficiency is attained, calculators can become a crutch and become problematic. If students learn that they can easily get the answers, instead of learning the process of getting it without shortcuts and calculators, then problem solving in any area can be an issue.

Once your child is in advanced math in high school, calculators are probably needed. At that point graphing calculators are necessary. But should you have to buy one? With the easy access of all sorts of calculator apps on smart phones having to lug around a separate one may not be needed. It will depend on school policy on use of smart phones during the school day. If they can’t use their smart phones, one is necessary, unless the school has them in the classroom for use. Before your kids start back to school, find out if their schools allow smart phone use or if some classroom teachers object to using them. That way you can have the supplies your kids need before the first bell rings.

If your child can use his or her phone for certain things, like calculator use, then your best bet is to get them a good graphing calculator app. It will cover most of the scientific items they may need, along with the graphing capabilities they will need for advanced math. Calculators are great tools, but don’t let them become a crutch for your kids this year. Get them only if necessary, and encourage them to become great at math!

Technology sales of back to school items such as calculators and smart phones are going to be big again this year so knowing ahead of time exactly what your kids need will save you time and money as well as set them up for the first day of school.

Technology Sales – Technology Companies Get Back To Their Retail Grassroots

Technology Sales - Technology Companies Get Back To Their Retail GrassrootsIf you have been in retail sales for any length of time, you may be thinking back to the day of the big box stores with nostalgia at this point. Oh for the days of competition like Best Buy versus Circuit City, Kmart versus Walmart, Borders Books versus Barnes and Nobles. These and other retailers have fallen or are falling by the wayside. In fact the retail landscape is starting to resemble the world of movies, much like Taco Bell which won the restaurant wars in Demolition Man, Big Box retailers are curling in on themselves, leaving a wake of destruction behind.

So if you are launching a new technology product, how can you get the kind of exposure that now just seems like a distant memory? Get back to your grassroots past!

While dodging the ladies (and gentlemen) handing out samples at Costco can seem like navigating an obstacle course, sales are happening. Someone is tasting something that they just have to have and putting it in their cart. What if that same type of system could be used to sell technology on a retail level?

We KNOW what the new world of retail looks like and it is different than before. No more can you “get into Walmart” and know that your product will be a hit. These days you need to be able to show, tell AND sell where the people are!

Selling Grassroots Style

Retail business development grassroots marketingRBD has been working “in the field” for some time now, showing and selling at mobile and event venues where target demographics meet need!

Instead of getting our clients’ products into a big box stores, we figure out where potential consumers are gathered and then sell grassroots style, providing hands on promotions that spur sales. So how does this all work?

Imagine 35,000 people at an all day concert for the hot new bands of the summer. They are tweeting, taking videos and generally wearing out the batteries on their lifeline to the world, their smart phones. Sometime during the day they are going to start looking around for a plug, but this is a field that lacks the proper electronic outlets.

Then imagine you sell a product that will give that life sustaining energy. Your team is right there on the field, ready to give them the boost they need to get back online. PLUS your team has time to sell (they are standing around waiting for their phones to charge!) Oh, and the guys and gals out there selling like that kind of music too and can talk up the bands that are playing.

No more stodgy old store with the worn out sales guy who doesn’t want to answer one more question about battery life, no sir. These are excited, energized teams that can walk the walk and talk the talk!

So is it only for chargers? Heck no! Think about any product or service that you sell which could meet people where they are. Selling a payment processing system that works for phones? You could be on the street anywhere from craft fairs to huge tradeshows, talking to the vendors and letting them know of your great new technology! Got a great cell phone plan that makes calling overseas cheaper? Go to the neighborhoods with a strong ethnic bond (making sure your sales team looks and sounds like the people living there!)

These are just a few examples of how grassroots marketing works! Give us a call today to find out how to get your product in front of (and in the hands of) your target customers! 866.869.6975

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