Your job is to sell technology. Technology sales should be easy, but it isn’t always, is it? It should be, though, if you go about it the right way. It’s all about putting the customer first. It’s about being genuinely concerned for the customer. When they know it’s about them and not about you, they will buy.
No Need For “Techie” Lingo
Selling technology isn’t about tech talk or using “techie” lingo. You might think it makes you sound smarter and impressive. All it really does is confuse most of your customers. Confused customers don’t buy. Yes, you need to be knowledgeable about your products. Yes, you need to convey that knowledge to your customers. There are better ways to do so.
Watch Your Demeanor
One way to convey knowledge is through your demeanor. People respond to others who are nice, who listen and who they feel they can trust. Confusing them doesn’t engender those feelings. So, before you get to the “tech talk” talk to them. Put the customer first. Ask them questions. Find out about them. Listen to the answers. See what they may need based on the things the customer tells you.
Be Trustworthy And Friendly
Find ways to tell them the techie info without sounding techie. Are there ways to tell them something without using tech terms? Can you explain it in a way that makes sense to average people? If you can, do it. If they come back with a technical term, then use it. Don’t assume, however, that because they know one you can go all “geek” on them. These days we all know one term or so. Just don’t be condescending about how you explain things. Again, it’s about being trustworthy and friendly.
Don’t Be Fake
Don’t forget the “be friendly” part. Of course, don’t be fake about it. People see through fake. Be genuine. Be yourself. It’s important that the customer feels that they can trust you, that you won’t just tell them what they want to hear in order to sell them what YOU want them to buy, not what it is they truly need.
This Wireless Sales Training course is like no other computer training program you have seen. Our fresh approach to wireless retail training uses humor, video demonstrations, role-playing exercises, and real world examples to motivate your team, bring consistency to the sales floor, and boost the bottom line!