Retail Sales Training – You Had Me at Your Window Display

Getting customers into your store is the key to successful retail sales. If people don’t come in, all the sales training in the world won’t help. Having effective window displays is the key to getting people in the door.

Retail Sales Training - You Had Me at Your Window DisplayThe exterior of your store is the first thing that attracts people passing by. How attractive your window displays are is the key to having a great exterior. Huge department stores have professionals with degrees in design to plan and implement their windows. Obviously a small retailer doesn’t have the payroll to hire a professional. It is very easy to miss the mark and make a window that sends people running instead of beckoning them inside.

First rule of thumb is don’t go overboard. As they say, less is more. Clutter is much less appealing and means that the things you are trying to feature in the window will be overwhelmed. So make one or two items or a specific brand the focal point and run with that.

Always make sure you have good lighting. If people can’t see what’s in there from at least across the street, they won’t cross to find out. When arranging items use height as well as breadth. Varying heights are eye catching. Be creative too. Make displays fun, attractive or compelling but keep it all within your theme. Obvious themes are upcoming holidays or back to school, etc. Also use backdrops. They accomplish two things. First, they can create drama or create a background for your theme and two, they block out the store itself from the window. This will help keep the activity in the store from distracting from the display.

Lastly, make sure you have enough stock for what you are displaying. Nothing is more annoying to customers than to go into a store excited to buy something and then find you are out of stock!

Using Your Retail Real Estate For Maximum Profit

Using Your Retail Real Estate For Maximum Profit? You have the square footage, but are you really utilizing the space to make the most for your dollar? Well, even if your space is stand alone, in a mall or a mall kiosk, there are definite ways to make the most of your retail space. Here are a few tips.

Using Your Retail Real Estate For Maximum Profit

Outside your store you will need window displays and signage. Sounds sort of “well, duh!” but finding the right signs to convey the feel of your store are important. A good sign will tell your customer your name, what types of products you carry and draw them in. Sale signs or ads for specific products should generally be saved for inside. Some may say that using large banners/flags or air filled bouncing tubes will draw people in, but again, think about what you are trying to convey to the customer before going that route.

Inside think organization. Customers come into stores for a myriad of reasons. If your products also entail services to go along with them, then customers will probably come back for help with the services or to pay monthly bills. Try setting up areas of the store that will funnel people to where they need to be: one for sales, one for service. If you just sell products (or for the sales area of your store), then making areas of attractive displays are a good use of space.

Group items together that belong together for the up-sell: think iced tea maker with a set of glasses; or cell phone with extra cords, SD cards and protective cases. Making items easy to locate when customers want to choose them and suggesting the extras to go along with them will bring extra profits.

Signage inside should be in good taste, but convey some excitement for the products. Again as with outside signage, think about the message you want to convey. Items that are marked for sale by signs should be very clearly marked. You wouldn’t want to have to sell a $50 item for $5 because it was in the wrong place! Customers don’t really care if something was put in the wrong place or if someone misplaced a sign. They will be disappointed or downright angry if denied the sale price, so keeping an eye on that will keep it to a minimum.